Apple® today unveiled iOS 7, the most significant iOS update since the
original iPhone®, featuring a stunning new user interface. iOS 7 is
completely redesigned with subtle motion, an elegant color palette and
distinct, functional layers that make it feel more alive. The typography
has been refined for a cleaner, simpler look, and the use of
translucency and motion makes even simple tasks more engaging. iOS 7 has
hundreds of great new features, including Control Center, Notification
Center, improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri®
and introduces iTunes Radio™, a free Internet radio service based on
the music you listen to on iTunes®.
“iOS 7 is the most
significant iOS update since the original iPhone,” said Craig Federighi,
Apple’s senior vice president of Software Engineering. “To create it,
we brought together a team with a broad range of expertise from design
to engineering. With what we’ve been able to achieve together, we see
iOS 7 as an exciting new beginning.”
“There is a profound and
enduring beauty in simplicity, in clarity, in efficiency. True
simplicity is derived from so much more than just the absence of clutter
and ornamentation—it’s about bringing order to complexity,” said Jony
Ive, Apple’s senior vice president of Design. “iOS 7 is a clear
representation of these goals. It has a whole new structure that is
coherent and applied across the entire system.”
iOS 7 is
completely redesigned with an entirely new user interface, but will be
instantly familiar to the hundreds of millions of iPhone, iPad® and iPod
touch® users around the world. The new interface actually makes your
phone appear bigger because everything is designed to take advantage of
the entire screen. The redesigned fonts look amazing on the Retina®
display, creating even sharper text.
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