September News Releases

Apple today (9-12-18) announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next - generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

Read the entire news release  > HERE.

---

Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes. iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.

Read the entire news release  > HERE.

---

Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. While retaining the original iconic design, the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a genuinely singular, unified form. The stunning display is over 30 percent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app, which has been granted a De Novo classification by the FDA.

Read the entire news release  > HERE.

iPhone X Available For Pre-order On Friday

iPhone X, the future of the smartphone, featuring a revolutionary new design with a stunning all-screen display, wireless charging and an incredible rear camera with dual optical image stabilization, will be available to customers for pre-order on Friday, October 27, at 12:01AM PDT on apple.com and the Apple Store app.

iPhone X will be available in more than 55 countries and territories, and in Apple Stores beginning Friday, November 3 at 8:00AM local time. Stores will have iPhone X available for walk-in customers, who are encouraged to arrive early.

iPhone X features a gorgeous all-glass and stainless steel design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip with neural engine for powerful machine learning, augmented reality and immersive 3D gaming experiences, wireless charging and Face ID, delivering an innovative and secure new way to unlock, authenticate and pay.

The TrueDepth camera that enables Face ID brings Portrait mode with Portrait Lighting to the front camera for beautiful selfies with a depth-of-field effect and enables Animoji, which captures and analyzes over 50 different facial muscle movements to bring emoji to life in a fun new way.

A redesigned rear camera with dual optical image stabilization includes a new color filter, deeper pixels, an improved Apple-designed image signal processor and features Portrait mode with Portrait Lighting allowing customers to capture stunning photos and videos.

The all-glass front and back on iPhone X feature the most durable glass ever in a smartphone in two beautiful finishes, silver and space gray.

Read about pricing and availability  > HERE.

The future is here: iPhone X

Packed with Innovative Features Including a Super Retina Display,
TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine

Apple yesterday announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.

“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone - one in which the device disappears into the experience.”

“iPhone X is the future of the smartphone. It is packed with incredible new technologies, like the innovative TrueDepth camera system, beautiful Super Retina display and super fast A11 Bionic chip with neural engine," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone X enables fluid new user experiences - from unlocking your iPhone with Face ID, to playing immersive AR games, to sharing Animoji in Messages - it is the beginning of the next ten years for iPhone.”

Read the entire news release, complete with images  > HERE.