September News Releases

Apple today (9-12-18) announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next - generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

Read the entire news release  > HERE.

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Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes. iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.

Read the entire news release  > HERE.

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Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. While retaining the original iconic design, the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a genuinely singular, unified form. The stunning display is over 30 percent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app, which has been granted a De Novo classification by the FDA.

Read the entire news release  > HERE.

Apple Watch Series 2 Available Today

Last week Apple® introduced Apple Watch® Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming,  and built-in GPS so users can now run without an iPhone®. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watchOS® 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay®. Apple Watch Series 2 is available in more than 25 countries beginning today.

“We’re thrilled with the response to Apple Watch and how it’s changed people’s lives. We are committed to fitness and health and think our customers will love the new capabilities of Apple Watch Series 2,” said Jeff Williams, Apple’s chief operating officer. “With a powerful new dual-core processor, water resistance to 50 meters and built-in GPS, Apple Watch Series 2 is packed with features to help our customers live a healthy life.”

Read the complete story > HERE

Apple Watch Is No Harder To Steal Than A Rolex,

But It Should Be!

An excerpt from today's story on The Verge.

Here's the sad truth: the very expensive Apple Watch is now also the easiest Apple gadget to steal. For Apple's smartwatch, there is no such thing as Activation Lock, the anti-theft measure that makes stolen iPhones useless to thieves.

Introduced in 2013, Activation Lock requires your Apple ID password after a factory reset and before it can be activated and used once more. If someone else has your iPhone but doesn't have your password, all they can really do is sell Apple's smartphone for parts (or, you know, be a decent person and return it). Police immediately praised the feature and urged everyone to switch it on.

The Apple Watch doesn't have Activation Lock or any equivalent designed for a wrist-worn device. Nor can you locate it with Apple's "Find My iPhone" app, which can track the last known whereabouts of your iPhone, iPad, iPod touch, or even a Mac. That second part makes sense since the Apple Watch doesn't have a GPS chip inside.

But the smartwatch can connect to known Wi-Fi networks, so theoretically Apple could offer some idea of where it last held an internet connection, even if there's no way to guarantee that's where your Watch stayed.

As of now, the option's just not there. Your Watch can help find your phone, but nothing exists to help recover the Watch.

With the product being so new, there haven't been many headlines about Apple Watch muggings or ugly theft incidents yet, and hopefully there won't be. But take a look at Craigslist or eBay, and you'll see Apple's smartwatch selling for way above its retail value. For thieves, the temptation is there.

Apple can play a huge part in dissuading them by making sure your Watch stays yours — or at least rendering it useless to anyone else.

Read the complete story >> HERE.

Credit: theverge.com

Apple Watch Sizing Guide

Apple will begin to take orders for the Apple Watch tomorrow, April 10, at 12:01AM PDT. There are various bands available for the Apple Watch. Below is a Sizing Guide to help you select a band that will fit well.

Viewing options:

Full Size JPG - click or tap HERE,  or  Full Size PDF - click or tap HERE.

Apple Unveils Apple Watch

Apple’s Most Personal Device Ever

Apple® yesterday unveiled Apple Watch™ - its most personal device ever - featuring revolutionary new technologies and a pioneering user interface with a beautiful design that honors the rich tradition of precision watchmaking. Apple Watch introduces a specially designed and engineered Digital Crown that provides an innovative way to scroll, zoom and navigate. The Digital Crown is Apple’s most revolutionary navigation tool since the iPod® Click Wheel and iPhone® Multi-Touch™. Apple Watch will enable you to communicate in new ways right from your wrist by sending and receiving messages, answering calls to your iPhone, and with Digital Touch, sending something as personal as your own heartbeat. Apple Watch also introduces comprehensive health and fitness apps that can help people lead healthier lives. Apple Watch is available in three distinct collections - Apple Watch, Apple Watch Sport and Apple Watch Edition.

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections - Apple Watch, Apple Watch Sport and Apple Watch Edition - available in two .... read the rest of the story HERE.