Introducing iPhone 11

On Tuesday (9-10-19) Apple announced iPhone 11, delivering innovations that make the world’s most popular smartphone even more powerful, improving the features people use the most throughout their day. iPhone 11 introduces a powerful dual-camera system, offering an intuitive camera experience with the highest quality video in a smartphone and Night mode for photos.

iPhone 11 is powered by the A13 Bionic chip to perform the most demanding tasks, while getting through an entire day on a single charge, and is designed to withstand the elements with improved water resistance. iPhone 11 comes in six new gorgeous colors and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20, starting at just $699.

“iPhone 11 is the next generation of iPhone, packed with great new capabilities in an incredible design, including new Ultra Wide and Wide cameras for gorgeous videos and photos, the power and ease of use of iOS 13, and A13 Bionic — the fastest chip ever in a smartphone that quickly handles the tasks that matter most to people every day,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “With the tight integration between hardware, software and services, the advancements in iPhone 11 bring an unparalleled user experience at an affordable price to even more customers. We think people will love it.”

Read the entire news release > apple.com/iphone-11

Apple Watch Series 5 Unveiled

This week (9-10-19) Apple announced Apple Watch Series 5, debuting an Always-On Retina display that never sleeps, so it’s easy to see the time and other important information, without raising or tapping the display. 

New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby. 

Apple Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.

“We’ve seen Apple Watch have a meaningful impact on our customers’ lives and we’re excited to deliver even more capabilities with Apple Watch Series 5 and watchOS 6,” said Jeff Williams, Apple’s chief operating officer. “The seamless integration of new hardware and software delivers an enhanced experience that makes it even easier to stay active and connected to the people and information users care about.”

Read the entire news release > apple.com/watch-series-5

iPhone 11 Pro and iPhone 11 Pro Max Announced

Apple today (9-10-19) announced iPhone 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.

Available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20. iPhone 11 Pro and iPhone 11 Pro Max will be available in 64GB, 256GB and 512GB models in midnight green, space gray, silver and gold starting at $999 and $1,099, respectively. Customers can also get iPhone 11 Pro for $24.95 a month or $599 with trade-in and iPhone 11 Pro Max for $29.12 a month or $699 with trade-in from apple.com, in the Apple Store app and Apple Stores. 

“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”

Read the entire news release > apple.com/iphone-11-pro

A Message About iOS Security

Last week, Google published a blog about vulnerabilities that Apple fixed for iOS users in February. We’ve heard from customers who were concerned by some of the claims, and we want to make sure all of our customers have the facts.

First, the sophisticated attack was narrowly focused, not a broad-based exploit of iPhones “en masse” as described. The attack affected fewer than a dozen websites that focus on content related to the Uighur community. Regardless of the scale of the attack, we take the safety and security of all users extremely seriously.

Google’s post, issued six months after iOS patches were released, creates the false impression of “mass exploitation” to “monitor the private activities of entire populations in real time,” stoking fear among all iPhone users that their devices had been compromised. This was never the case.

Second, all evidence indicates that these website attacks were only operational for a brief period, roughly two months, not “two years” as Google implies. We fixed the vulnerabilities in question in February — working extremely quickly to resolve the issue just 10 days after we learned about it. When Google approached us, we were already in the process of fixing the exploited bugs.

Security is a never-ending journey and our customers can be confident we are working for them. iOS security is unmatched because we take end-to-end responsibility for the security of our hardware and software. Our product security teams around the world are constantly iterating to introduce new protections and patch vulnerabilities as soon as they’re found. We will never stop our tireless work to keep our users safe.

Credit: apple.com/newsroom/