On Wednesday, May 6, Apple launched a new microsite (HERE) focused on the iPad, exploring the way the iPad can "change the way you do things every day". The site offers up a selection of apps and usage ideas for the iPad, organized into several categories: Cooking with iPad, Learning with iPad, Small Business with iPad, Traveling with iPad, and Redecorating with iPad.
Like the company's past advertising efforts, this new campaign aims to portray the iPad as a tool that's useful in all aspects of life that goes far beyond mere content consumption, as can be seen in the introductory video on the site. The video features people using the iPad in a whole range of situations, from cooking to managing a business.
Each section of the new site includes imagery covering what the iPad can do and a wide range of recommended apps for each purpose.
Read the rest of the story and watch the video >> HERE.
Credit: macrumors.com
No comments:
Post a Comment