iPhone 6 and 6 Plus Pre-Orders Break Record

Apple® announced, on 9-15, a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October. Additional supply of iPhone 6 and iPhone 6 Plus will be available to walk-in customers on Friday, September 19 at 8:00AM local time at Apple retail stores. Customers are encouraged to arrive early or order online from the Apple Online Store (www.apple.com) to pickup in-store or receive an estimated delivery date. Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

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