New MacBook Pro

Apple® today introduced the thinnest and lightest MacBook Pro® ever, along with a breakthrough interface that replaces the traditional row of function keys with a brilliant, Retina®-quality Multi-Touch™ display called the Touch Bar™. The new MacBook Pro features Apple’s brightest and most colorful Retina display yet, the security and convenience of Touch ID®, a more responsive keyboard, a larger Force Touch trackpad and an audio system with double the dynamic range. It’s also the most powerful MacBook Pro ever, featuring sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar places controls right at the user’s fingertips and adapts when using the system or apps like Mail, Finder®, Calendar, Numbers®, GarageBand®, Final Cut Pro® X and many more, including third-party apps. For example, the Touch Bar can show Tabs and Favorites in Safari®, enable easy access to emoji in Messages, provide a simple way to edit images or scrub through videos in Photos and so much more.

“This week marks the 25th anniversary of Apple’s first notebook; through the years each generation has introduced new innovations and capabilities, and it’s fitting that this all-new generation of MacBook Pro is the biggest leap forward yet,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With the groundbreaking new Touch Bar, the convenience of Touch ID, the best Mac display ever, powerful performance, improved audio, blazing fast storage and Thunderbolt 3 connectivity in our thinnest and lightest pro notebook yet, the new MacBook Pro is the most advanced notebook ever made.”

Thinnest and Lightest MacBook Pro Ever
Building on innovations pioneered in MacBook®, the new MacBook Pro features an entirely new enclosure design and all-metal unibody construction that creates an incredibly rigid and dense notebook that is amazingly thin and light. At just 14.9 mm thin, the 13-inch MacBook Pro is 17 percent thinner and 23 percent less volume than the previous generation, and nearly half a pound lighter at just three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is 14 percent thinner and 20 percent less volume than before, and weighing just four pounds, is nearly half a pound lighter.

Touch ID Comes to the Mac
Integrated into the power button is the convenience and security of Touch ID, one of the great features customers have come to know and love from their iPhone® and iPad®. Once you enroll your fingerprint in Touch ID on your MacBook Pro, you can quickly unlock your Mac®, switch user accounts and make secure purchases with Apple Pay® on the web with a single touch. Touch ID enables a quick, accurate reading of your fingerprint and uses sophisticated algorithms to recognize and match it with the Secure Enclave in the new Apple T1 chip.

Apple’s Brightest, Most Colorful Notebook Display
The best Mac display ever delivers images that are more vivid, reveal even greater detail and appear more lifelike than ever. As thin as a MacBook display at .88 mm, the Retina display on the new MacBook Pro at 500 nits of brightness, is an amazing 67 percent brighter than the previous generation, features 67 percent more contrast and is the first Mac notebook display to support a wider color gamut. And with power-saving technologies like a larger pixel aperture, a variable refresh rate and more power-efficient LEDs, the display consumes 30 percent less energy than before.

The Most Powerful MacBook Pro Yet
Powerful processors, cutting-edge graphics, blazing-fast SSDs, high-speed memory and an advanced thermal architecture deliver amazing pro-level performance in a dramatically thinner enclosure. Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7 with eDRAM and quad-core Core i7 Intel processors deliver pro-level processing performance while conserving energy. The new 15-inch MacBook Pro features powerful Radeon Pro discrete graphics delivering up to 2.3 times more performance than the previous generation; while the 13-inch MacBook Pro comes with Intel Iris Graphics that are up to two times faster than before. All models feature SSDs with sequential read speeds over 3GBps and Thunderbolt 3 which consolidates data transfer, charging and twice the video bandwidth in a single port — allowing users to drive a 5K display and power their MacBook Pro with a single cable.

The New MacBook Pro Also Offers:
  • Much larger Force Touch trackpads — 46 percent larger on the 13-inch MacBook Pro and twice as large on the 15-inch MacBook Pro;
  • More responsive and comfortable typing on the keyboard with a second-generation butterfly mechanism;
  • Louder, more true-to-life sound through speakers with double the dynamic range and improved bass;
  • macOS™ Sierra, the world’s most advanced desktop operating system, with new features like Siri® integration, Universal Clipboard, Apple Pay on the web and Photos, which helps you rediscover your meaningful memories, organize your library and perfect shots like a pro.

Pricing & Availability
  • The 13-inch MacBook Pro starts at $1,499 (US), features a 2.0 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.1 GHz, 8GB of memory and 256GB of flash storage, and ships today.
  • The 13-inch MacBook Pro with the revolutionary Touch Bar and Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB of memory and 256GB of flash storage, and ships in two to three weeks.
  • The 15-inch MacBook Pro starts at $2,399 (US), features the revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of memory and 256GB of flash storage, and ships in two to three weeks.
  • Additional technical specifications, configure-to-order options and accessories are available online at apple.com/macbookpro.

Credit: apple.com

AirPods, Wireless Headphones, Next Month

On 9-7-16 Apple® introduced AirPods™, innovative new wireless headphones that use advanced technology to reinvent how we listen to music, make phone calls, enjoy TV shows and movies, play games and interact with Siri®, providing a wireless audio experience not possible before. AirPods eliminate the hassles of wireless headphones, by just flipping open the lid of its innovative charging case and with one tap, they are instantly set up and ready to work with your iPhone® and Apple Watch®.

Advanced sensors know when you are listening and automatically play and pause your music. Using Siri, AirPods allow you to access your favorite personal assistant with just a double tap. This revolutionary experience is enabled by the new ultra-low power Apple W1 chip, which enables AirPods to deliver high-quality audio and industry-leading battery life in a completely wireless design. AirPods will be available starting in late October.

“AirPods are the first headphones to deliver a breakthrough wireless audio experience, and with the new Apple W1 chip they deliver innovative features including high quality sound, great battery life and automatic setup,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “AirPods are simple and magical to use, with no switches or buttons, automatically connecting to all your Apple devices simply and seamlessly, and letting you access Siri with just a double tap. We can’t wait for users to try them with iPhone 7 and Apple Watch Series 2.”

With AirPods, setting up and using wireless headphones has never been easier. Just open the charging case near your iPhone and with a simple tap, AirPods are immediately set up with all the devices signed into your iCloud® account, including your iPad® and Mac®. AirPods are connected and ready to go when you are, just put them in your ears when you want to listen. AirPods can intelligently and seamlessly switch from a call on your iPhone to listening to music on your Apple Watch.

The all new Apple W1 chip enables the groundbreaking innovations in AirPods, with dual optical sensors and accelerometers in each AirPod that work with the W1 chip to detect when AirPods are in your ear, so they only play when you are ready to listen. Simply remove them to automatically pause the music, or just remove one to have a conversation and automatically resume when you put it back.

Access Siri with a double tap to your AirPods to select and control your music, change the volume, check your battery life or perform any other Siri task. An additional accelerometer in each AirPod detects when you’re speaking, enabling a pair of beam-forming microphones to focus on the sound of your voice, filtering out external noise to make your voice sound clearer than ever before.

The ultra-low power Apple W1 chip operates at one-third of the power of traditional wireless chips, enabling AirPods to deliver up to 5 hours of listening time on one charge. The custom-designed charging case holds additional charges, for an industry-leading more than 24 hours of total listening time, ensuring AirPods are charged and ready to go whenever you are.

Pricing & Availability
  • The new Apple-designed wireless AirPods including charging case will be available for $159 (US) from Apple.com and Apple Stores beginning in late October.
  • AirPods require Apple devices running iOS 10, watchOS® 3 or macOS™ Sierra.
Credit: apple.com
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